Rough draft — for discussion

Frame & Feed

Proposed course name — open to change

Introduction to Videography & Social Media Content Creation

Prepared for
Shauna
Prepared by
Shohn Page — RecFocus
Date
September 3, 2026
Course overview

An entry-level, no-experience-required course introducing high school students to videography fundamentals and social media content strategy as a real creative career path. It blends hands-on technical skill — camera, lighting, audio, editing — with how content actually gets made, distributed, and turned into opportunity today. Taught by a working DC-market video professional: industry practice, not just theory.

The structure below is written as 12 modular sessions. It can run weekly across a semester, monthly across a full school year, or compress and expand to fit — happy to adapt the pacing once we align on schedule.
Learning outcomes
Course modules — proposed sequence

Foundations

01

Welcome & Industry Overview

What careers in video and content actually look like — videographer, editor, content creator, DP, producer.

02

Camera Fundamentals

Exposure basics, framing, shot types, smartphone vs. dedicated camera.

03

Composition & Visual Storytelling

Rule of thirds, leading lines, headroom, developing a visual style.

04

Lighting Basics

Natural light, simple three-point setups, why lighting matters more than gear.

05

Audio Essentials

Why bad audio kills good video — mic types, room noise, quick fixes.

06

Planning a Shoot

Concept development, shot lists, storyboarding.

Production

07

Hands-On Shoot Day #1

Students shoot a short, guided assignment.

08

Editing Fundamentals

Cuts, pacing, music, and captions in an accessible editor.

Platform, Capstone & Pathways

09

Social Platforms & the Algorithm

Reels/TikTok/Shorts formats, aspect ratios, hooks, posting strategy.

10

Personal Branding & Content Strategy

Finding your voice and building a consistent presence.

11

Capstone Production

Students plan, shoot, and edit a final piece — solo or in teams.

12

Showcase & Industry Pathways

Screening student work, feedback, and a discussion of internships, freelance, and college paths.

Logistics

What's needed

  • Smartphones are enough to start — school cameras are a bonus, not a requirement
  • No paid software required — free, accessible tools available
  • Ideally a room with a screen for screenings and group review

Assessment approach

  • Portfolio-based, not test-based
  • Graded on participation, growth, and a final produced piece
  • Effort and decision-making weighted over raw polish
About the instructor

Shohn Page is a professional videographer and content producer based in the DC market, running RecFocus — real-world experience across event, branded, and drone video production. He brings a working industry perspective into the classroom, not just theory.

Open questions

Let's align on

This draft is a starting point — here's what would help shape it into something real: